Press & Media Kit

Brand Guidelines & Press Kit

Comprehensive brand assets, guidelines, and resources for media coverage and partnerships

🎨
Brand Assets
📖
Guidelines
✉️
Contact
2024
Year Founded
Local
Commerce Focus
B2B
Business Model
SaaS
Platform Type

Brand Assets

Official logos, colors, and design resources

Logo & Wordmark

Inkress Logo
Primary Mark
Use on light backgrounds
Inkress Logo Light
Light Version
Dark backgrounds
Inkress Icon
On Brand Colors
Use light version

Download Assets

Logo Package
PNG, WebP, JPEG • All variations
Brand Guidelines PDF
Complete brand guide • Print ready
Press Inquiries
Contact our press team
Company Information
About • Stats • Contact

Logo Usage Guidelines

Do This

Clear Space
Maintain minimum clear space equal to the height of the 'K' mark on all sides
Minimum Size
Digital: 32px height minimum. Print: 0.5 inch / 12mm minimum
Color Variations
Use Ink (#0f0f0f) on light backgrounds, white (#ffffff) on dark backgrounds

Don't Do This

Alter Proportions
Never stretch, compress, or distort the logo aspect ratio
Change Colors
Only use approved color variations. Never use unauthorized colors or gradients on the logo
Add Effects
Do not add shadows, outlines, glows, or other effects to the logo

Color Palette

Our brand colors communicate trust, professionalism, and energy

Ink
HEX
#0f0f0f
RGB
15, 15, 15
CMYK
0, 0, 0, 94
Pantone
Black C
Usage
Primary text, headers, logo
Use on cream/white backgrounds only
Slate
HEX
#64748b
RGB
100, 116, 139
CMYK
28, 17, 0, 45
Pantone
431 C
Usage
Secondary text, metadata, descriptions
Readable on light backgrounds
Cream
HEX
#fafaf9
RGB
250, 250, 249
CMYK
0, 0, 0, 2
Pantone
Pastel Parchment
Usage
Background, page base, light surfaces
Pair with ink or slate text
Accent Purple
HEX
#667eea
RGB
102, 126, 234
CMYK
56, 46, 0, 8
Pantone
2726 C
Usage
Primary CTAs, interactive elements, links
High contrast on light backgrounds
Accent Indigo
HEX
#764ba2
RGB
118, 75, 162
CMYK
27, 54, 0, 36
Pantone
2665 C
Usage
Gradients with purple, secondary accents
Use with purple for depth
Success Green
HEX
#10b981
RGB
16, 185, 129
CMYK
91, 0, 30, 27
Pantone
3395 C
Usage
Success states, confirmations, positive actions
Stand-alone or on light backgrounds
Warning Orange
HEX
#f59e0b
RGB
245, 158, 11
CMYK
0, 36, 96, 4
Pantone
130 C
Usage
Warnings, alerts, pending states
High visibility on light backgrounds
Error Red
HEX
#ef4444
RGB
239, 68, 68
CMYK
0, 72, 72, 6
Pantone
1788 C
Usage
Errors, destructive actions, alerts
Critical information only

Color Accessibility

All color combinations meet WCAG 2.1 AA standards for contrast
Use semantic colors (green for success, red for errors) consistently
Never rely on color alone to convey information
Test color combinations with colorblind simulation tools

Typography

Inter is our primary typeface across all brand communications

Inter

Designed for optimal screen readability with excellent legibility at all sizes

Download from Google Fonts
Display
Font: Inter
Weights: 700, 800
Size: 48-96px / 3-6rem
Line Height: 1.1
Usage:
Hero headlines, landing pages
The quick brown fox jumps
Headings
Font: Inter
Weights: 600, 700
Size: 24-48px / 1.5-3rem
Line Height: 1.2
Usage:
Page titles, section headers, card titles
The quick brown fox jumps
Subheadings
Font: Inter
Weights: 500, 600
Size: 18-24px / 1.125-1.5rem
Line Height: 1.4
Usage:
Subsections, callouts, emphasized text
The quick brown fox jumps
Body Large
Font: Inter
Weights: 400, 500
Size: 18-20px / 1.125-1.25rem
Line Height: 1.6
Usage:
Introductions, featured content
The quick brown fox jumps
Body Text
Font: Inter
Weights: 400, 500
Size: 14-16px / 0.875-1rem
Line Height: 1.5
Usage:
Paragraphs, descriptions, standard content
The quick brown fox jumps
Small Text
Font: Inter
Weights: 400, 500
Size: 12-14px / 0.75-0.875rem
Line Height: 1.5
Usage:
Captions, metadata, labels
The quick brown fox jumps
UI Elements
Font: Inter
Weights: 500, 600
Size: 14-16px / 0.875-1rem
Line Height: 1.4
Usage:
Buttons, navigation, form inputs
The quick brown fox jumps

Typography Best Practices

Use proper hierarchy with consistent sizing
Maintain line length between 50-75 characters
Use semibold (600) for emphasis instead of bold
Letter-spacing: 0 for body, -0.02em for headings

Avoid These

Mixing multiple typefaces in one layout
Using all caps for long-form content
Line heights below 1.4 or above 1.8
Overly decorative or stylized text treatments

Design Principles

Core values that guide our visual and interaction design

Clean & Minimal

Embrace whitespace and simplicity. Let content breathe. Avoid clutter and unnecessary elements.

Professional Trust

Use consistent typography, proper alignment, and polished visuals to build credibility.

User-Centric

Prioritize clarity and usability. Make interactions intuitive and accessible to all users.

Purposeful Color

Use color intentionally. Accent colors should guide attention and communicate meaning.

Brand Voice & Tone

How we communicate with clarity, professionalism, and empathy

We Are

Professional & Clear
Business-focused communication that builds trust through clarity and precision
Helpful & Supportive
Solution-oriented and empathetic, guiding users to success
Transparent & Honest
Upfront about capabilities, limitations, and next steps

We Avoid

Overpromising
Making exaggerated claims we can't substantiate
Technical Jargon
Complex terminology that excludes or confuses users
Overly Casual Tone
Excessive informality that undermines professionalism

Writing Examples

Success Message
Don't
Yay! You did it! 🎉
Do
Payment processed successfully. Your customer will receive a confirmation email.
Error Message
Don't
Oops! Something went wrong 😅
Do
Unable to process payment. Please verify card details and try again.
Feature Description
Don't
Our super amazing analytics will blow your mind!
Do
Track sales performance and customer trends with real-time analytics.
Call to Action
Don't
Click here now!!!
Do
Start selling today — setup takes less than 5 minutes.

Media Contact

Press Inquiries
press@inkress.com

For media coverage, interviews, and press releases

Partnership Opportunities
partnerships@inkress.com

Strategic partnerships and collaborations

Response Time
Within 24 hours

Business days, Monday–Friday

For urgent media requests:

Please include "URGENT" in the email subject line. We prioritize breaking news and time-sensitive coverage.

Company Information

Legal NameInkress Ltd.
IndustryE-commerce Platform
Founded2024
TypeSaaS / Marketplace
FocusLocal Commerce
Websiteinkress.com

Company Boilerplate

Inkress is a marketplace and payment platform designed to empower independent merchants and local businesses. Founded in 2024, Inkress provides secure payment infrastructure, e-commerce tools, and marketplace features that enable businesses of all sizes to establish an online presence, manage inventory, process payments securely, and connect with customers in their communities.

The platform focuses on simplicity and transparency, removing technical barriers that prevent small businesses from selling online. By handling secure payment processing while allowing merchants to maintain full control over their customer relationships, pricing, and policies, Inkress serves as a trusted partner for businesses transitioning to or expanding in the digital marketplace.

Inkress combines the ease of a modern SaaS platform with the flexibility merchants need to build their brand and grow their business. From individual sellers to established retailers, Inkress provides the tools and infrastructure necessary to succeed in today's commerce landscape.

Media Usage:

This boilerplate can be used in press releases, media kits, and coverage. For the most current version or customized text for specific angles, please contact press@inkress.com.

Need Additional Resources?

Our press team is here to support your coverage with interviews, custom assets, fact-checking, and additional information

Contact Press TeamDownload Assets

Available 24/7 • Response within 1 business day • Multiple languages supported